Advertising Campaign Awards

With my billboard design in mind, I decided to research into advertising campaign awards, I looked at 'Creativity International Awards' (http://www.creativityawards.com/42a_billboards_single_unit.php). They present the best advertising campaigns a list the winners, 2012 winner went to MTV for there advert for their new program. Displayed below, I feel this was the winner for their intuitive combustion of three different billboards and the building it's self. However typically newspaper's take a different approach with their audience in mind.