With my brand name, '(Loughton)Herald' in place, I thought about the different meanings of the word. My top 2 images display the idea of time. With a herald historically announcing news to the town from the king. I thought about the difference in time, from then to now, the first image is a paradox of the image and the slogan suggesting that no matter the time, we'll get the news to you first. When originally thinking of this time concept, I realised that a triumph herald was in it's day a very fast and modern car which explains my 3rd image. However I've tried to play back on the word herald with trumpet however I don't feel this is enough of a recognisable car for this purpose. And finally still sticking to this concept with time, here demonstrates the time difference of ripening fruit however I also feel this isn't a strong enough link for my newspaper. I decided to follow through with the time concept but with the rock and herald announcer in mind, I work on the designs.
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