When considering my audience I thought it would be a good idea
to have an ideal reader. Similar to the daily express with their ideal
reader, Doris, who had two cats and played the national lottery.
My ideal reader is very similar to the farther in Malcolm in the Middle.
A farther of two-three who after work returns home has dinner with
his family talking about all their daily affairs. He'll read the newspaper
during lunch at work, or when arriving home, he is interested in
health so always flicks to the food, garden and spot sections.
Although he's not particularly up to date with technology loves
to be connected with the rest of the community by knowing the local news.
My ideal reader loves crime blockbusters so loves reading when
something big happens against the law in his local area to tell
all his friends on poker night on the first Thursday of every month.
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